Proven execution, deep market roots, and a diversified revenue strategy positioned for exponential growth.
As COO of BeyondTheMat, I've scaled a Shopify store to IDR 1.06B (~USD 68K) in annual revenue with 239% YoY growth. I understand conversion optimization, customer acquisition, and operational scaling.
Deep roots in Bali's premium wellness ecosystem. Established partnerships with top-tier venues and trusted relationships across the retreat landscape.
Partner Venues:
Built-in network of trusted teachers, influencers, and wellness entrepreneurs. Scalable ambassador marketing without traditional CAC overhead.
Low-cost, high-impact distribution channel
Leveraging deep contacts from modeling background to access premium brand partnerships, influencer collaborations, and luxury market positioning.
Premium brand positioning & high-net-worth customer access
Positioned at the intersection of surging wellness verticals: Ayurveda, feminine health, sustainable self-care, and conscious luxury.
$10.5B Ayurveda market growing at 15% CAGR
Multiple revenue streams across DTC ecommerce, affiliate partnerships, retreat experiences, and B2B wholesale—reducing risk and maximizing growth.
5 customer tiers, 4 revenue channels
As Chief Operating Officer, I transformed BeyondTheMat from an external consulting engagement into a thriving ecommerce business. Here's what I've accomplished:
Total Annual Revenue
~USD 68,000
(IDR 1.06 Billion)
YoY Growth
+239%
Accelerating trajectory
Average Order Value
~USD 180
Premium positioning
Total Orders
363
+117% YoY growth
Website Sessions
11,425
+60% YoY growth
Conversion Rate
1.82%
Above industry average
Our strategy doesn't rely on a single revenue stream. Instead, we've identified five distinct customer tiers, each with unique purchasing behavior, lifetime value, and growth potential.
Age 22–35, budget-conscious, Instagram-led discovery. Perfect for intro kits and single product purchases.
Cash Flow
Low
AOV
$30–50
LTV
$100–150
Channel
Social/Organic
Age 28–45, yoga lovers, regular self-care spenders. Ideal for bundles, seasonal boxes, and brand storytelling.
Cash Flow
Medium–High
AOV
$150–250
LTV
$600–1K
Channel
DTC/Email
Yoga teachers, influencers, retreat hosts. Perfect for affiliate programs, collaborations, and UGC partnerships.
Cash Flow
💰💰 Medium–High
AOV
$200–500
LTV
$2K–5K
Channel
Affiliate/Collab
Women 35–60, high spend on in-person experiences. Premium retreat packages, spa consultations, and in-venue product sales.
Cash Flow
💰💰💰 High
AOV
$500–1.5K
LTV
$3K–8K
Channel
Retreat/In-Spa
Yoga studios, health stores, spa hotels, resellers. Wholesale pricing, white label options, exclusive product lines.
Cash Flow
💰💰💰💰 Recurring
Order Size
$2K–10K+
LTV
$10K–50K+
Channel
B2B/Wholesale
Avg Monthly Orders (Month 12)
60–100
Scaling from retreat + DTC channels
Avg Monthly Revenue
$8K–$12K
Blended across all tiers
Annual Ecommerce Revenue
$150K–$200K
Conservative, multi-channel estimate
Retreat-Based Sales (Tier 4)
Monthly retreats generate $3K–$5K in direct product sales + upsells
DTC Ecommerce (Tiers 1–2)
Organic + paid acquisition targeting wellness-conscious women; $2K–$4K/month
Affiliate & Ambassador Network (Tier 3)
Leverage yoga teachers & influencers for low-CAC referrals; $1K–$2K/month
B2B Wholesale (Tier 5)
Partnerships with yoga studios & spas; $2K–$3K/month recurring